Marketing

For HIPAA compliant marketing you must ensure that every tool you use protects patient data. Even when it comes to popular tools known within the industry.

Knowing the HIPAA privacy and security rules will help you protect patient data while marketing your practice. Follow these tips to stay HIPAA compliant.

Using a healthcare marketing agency or doing your marketing in-house can both help you grow your practice. Here are the benefits and risks for each method.

All businesses must market themselves if they want to succeed and stay financially healthy. While it would be great if you could simply count on organic word-of-mouth…

Healthcare marketing has some special challenges that differentiate it from mainstream marketing. In addition to focusing on your target audience, providing valuable content and maximizing your ROI,…

Putting more patients through the doors is nowadays something every clinic or medical facility is concerned with. If your physical or occupational therapy practice is not seeing…

Let’s face it – there isn’t a medical facility out there who doesn’t want to get more patients. In times when the Internet lets us do pretty…

In the world of healthcare, competition is a constant and physical therapists, especially in private practices, often struggle to attract more patients. Getting more referrals doesn’t have…

When I mention that I market for a living, I can literally almost watch a slight cringe come over most people as if I am an infectious…

Most new physical or occupational therapy practices don’t hire a marketing person from the start.  The common practice is to go out there and market yourself to…

Most people could use help making improvements to their business.  It’s frustrating spending time, money and energy on ideas that don’t work.  Nothing is worse than wasted…

Attracting more patients into your physical or occupational therapy practice is usually at the top of the practice owner’s mind at all times.  With a new start-up,…

Let’s face it, marketing is not our strong suits as physical therapists.  They don’t teach many marketing skills and tactics in school, at least they didn’t 10…

The number one question and concern of every physical and occupational therapy practice owner is always going to be “how can we bring in more new patients”?  There…

With more and more hoops to jump and documentation to complete for insurance companies, it’s almost making it not even worth it to see patients under certain…

When I first opened my practice, I was completely naive to the fact that patients wouldn’t just flock to me because I was a good, well-rounded physical…